Growth strategy

Planning, hypotheses and learning loops that make marketing compound over time.

Growth strategy 5 min read Why every nurture flow should be an experiment Most nurture flows are built once, switched on and left alone. Treat each flow as an experiment, with a hypothesis, a way to measure it and a review date, and every flow teaches you something. Jeroen De Broyer Partner / CCO 12 Sept 2026

Growth strategy 3 min read Compound learning: the marketing advantage most teams never build Most marketing teams run separate campaigns and start from zero every time. Teams that turn each campaign into a hypothesis, a test and a lesson get better with every round. Jeroen De Broyer Partner / CCO 5 Sept 2026