Easybell

THE RESULTS

+90% increase in product configuration starts with a redesigned landing page.

Low cost per lead through the most efficient Meta campaign.

54.8% opt-in rate on lead forms, boosting email marketing potential.

OVERVIEW

We applied our data-driven growth engine framework to explore, test, and scale new acquisition strategies. The goal was to improve the efficiency of the sales funnel by increasing the number of product configurations—without exceeding the target cost per lead (CPL). Our efforts combined rapid experimentation across Meta, Google, LinkedIn, and Bing with CRO tactics like A/B testing and landing page optimization.

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54.8% opt-in rate on lead forms, boosting email marketing potential.

CHALLENGE

Easybell has a lot of organic search traffic and is missing historic performance data for most paid channels.

SOLUTION

We ran multiple experiments to validate hypotheses and uncover the most scalable and cost-effective acquisition tactics

Achievement Summary

Through targeted experimentation and optimization, we successfully increased product configuration conversions nearly doubling performance. We also established a strong foundation for future growth, including the setup of always-on campaigns, implementation of retargeting tactics, and continuous UX improvements to support long-term marketing efficiency.

HIGHLIGHTS

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