The results
What the engine delivered
− 272 %
Customer acquisition cost
+ 261 %
Monthly recurring revenue
+ 90 %
Trial users
− 74 %
Cost per lead
The challenge
Easybell, offering VoIP and cloud telephony, operated in a fragmented UCaaS market. Organic search dominated their sales performance, limiting benchmarking ability. They needed to test new acquisition channels and optimise conversion across the funnel.
Our approach
- Ran a structured learning phase on value props, channel performance and competitor positioning.
- Concentrated on a single segment to reach proof points faster.
- Ran systematic A/B experiments on landing pages, driven by real user data.
- Rebuilt the product page around what the data said actually converts.
The result
The Stretch-built product page hit a 13.1% conversion rate versus 6.9% for the baseline, nearly double. Across the funnel, acquisition costs collapsed while revenue and trial volume climbed.
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