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Equicty
Equicty, a horse stable ERP software, sought to improve its conversion rate by optimizing its pricing model for free-trial users.
THE RESULTS
Refined pricing model
Better conversion of free-trial users
Increased overall revenue
OVERVIEW
Through market research and customer analysis, we designed a pricing model that enhances user conversion and boosts revenue.
Increased overall revenue
CHALLENGE
Many free-trial users did not convert to paying customers, signaling a need for pricing model improvements.
SOLUTION
We conducted industry research, customer interviews, and feature prioritization to develop a more effective pricing structure.
Achievement Summary
Equicty successfully implemented a new and optimized pricing model that better aligned with customer needs and market standards. By combining market research, customer insights, and strategic pricing adjustments, the company significantly improved its conversion rate from free-trial users to paying customers while also increasing overall revenue.
HIGHLIGHTS
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