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Inlabs
Inlabs needed to define and validate ideal customer personas and develop a go-to-market strategy for an innovative product.
THE RESULTS
10 customer personas created and validated
3 high-potential personas identified
Pilot project launched for further validation
OVERVIEW
Through internal research, market analysis, and stakeholder interviews, we identified and validated key customer personas and developed a structured go-to-market approach.
Pilot project launched for further validation
CHALLENGE
Inlabs required a clear understanding of its target audience and an effective market entry strategy to optimize product launch success.
SOLUTION
We conducted customer and stakeholder interviews, defined and validated personas, and implemented a pilot project to refine the go-to-market strategy.
Achievement Summary
By leveraging data-driven insights and real-world testing, Inlabs gained a validated customer framework and a scalable strategy for successful market entry.
HIGHLIGHTS
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