Luminus

Luminus is one of Belgium’s leading energy providers, actively contributing to the country’s energy transition by offering renewable energy and innovative services to residential and business customers. The company aimed to validate the potential of a new bundled solution.

THE RESULTS

Created a smart data funnel by designing a high-conversion simulator and lead capture flow.

Developed and executed a high-speed market test to validate their new solution

Ran a lean, high-impact campaign delivering cost-effective, insight-rich leads.

OVERVIEW

To validate the value proposition, we designed a lean and effective experiment using a temporary brand. The goal was to gain actionable insights through a full-funnel setup. This enabled us to test consumer interest, gather behavioral data, and track key indicators like readiness, intent, and energy usage preferences—all while keeping costs low.

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Ran a lean, high-impact campaign delivering cost-effective, insight-rich leads.

CHALLENGE

Luminus wanted to validate three core assumptions where the answers would determine the product-market fit and go-to market strategy.

SOLUTION

Developed and executed a high-speed market test combining quantitative validation with qualitative depth.

Achievement Summary

Designed and executed a full-funnel validation campaign including branding, lead generation, and data analysis giving Luminus a validated foundation to build and launch a combined energy solution.

HIGHLIGHTS

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