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SupplyWise & PigmentsWise
A European pigment market player sought to digitalize its supply chain by creating a platform that connects pigment producers directly with consumers, bypassing traditional distributors.
THE RESULTS
Developed the PigmentsWise platform to facilitate direct transactions between producers and consumers.
Conducted a comprehensive logistics study to optimize supply chain efficiency.
Defined a go-to-market strategy for SupplyWise, enabling producers to enter the European market directly.
OVERVIEW
By leveraging digitalization, SupplyWise aimed to disrupt the traditional pigment and mineral distribution model. Through the PigmentsWise platform, producers can now reach consumers directly, reducing intermediary costs and improving supply chain efficiency.
Defined a go-to-market strategy for SupplyWise, enabling producers to enter the European market directly.
CHALLENGE
The pigment market is dominated by middlemen and distributors, creating inefficiencies and increasing costs for producers and consumers.
SOLUTION
We optimized the MVP for PigmentsWise, investigated service offerings for SupplyWise, and designed a logistics-driven go-to-market strategy to streamline direct access to the European market.
Achievement Summary
SupplyWise successfully introduced a digital marketplace for pigments, redefining industry dynamics and providing producers with a more direct and profitable market entry strategy.
HIGHLIGHTS
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