Soprema

Soprema, a leading manufacturer of high-quality insulation and waterproofing materials, aimed to expand its market approach by connecting directly with end consumers. lWe launched a scalable B2B2C business model that bridges consumers, contractors, and dealers.The goal: to build a validated, conversion-driven lead funnel ready to scale.

THE RESULTS

Proven consumer interest with KPIs exceeding construction industry benchmarks.

Ready to scale with automated lead flows, contractor onboarding, and full visibility into the customer journey.

Generated qualified B2C leads in just 3 months, at an exceptional low cost per lead.

OVERVIEW

Developed a high-performance B2B2C structure tailored for the product line. Through targeted digital campaigns, lead nurturing, and funnel optimization, they successfully attracted and activated consumers at scale.

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Generated qualified B2C leads in just 3 months, at an exceptional low cost per lead.

CHALLENGE

Despite its strong presence in the B2B market, Soprema lacked a direct relationship with the end consumer.

SOLUTION

Developed a full-funnel B2B2C activation plan

Achievement Summary

The campaign achieved a cost-per-lead far below the industry average (€8 vs €257), validated strong B2C interest in XPS insulation, delivered conversion rates well above market benchmarks, and laid the foundation for a scalable B2B2C platform.

HIGHLIGHTS

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