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Case · Beverage Growth Generation

Brouwerij Van Steenberge.

A renowned Belgian brewery, entirely B2B, with no webshop and no online audience. We built the direct-to-consumer engine, and the first product drop sold out in a day.

Gulden Draak bottles moving along the brewery production line
The results

What the engine delivered

€ 65k
In sales within 24 hours
100 %
Of drop stock sold out
0 → D2C
New revenue channel, built from scratch

The challenge

Brouwerij Van Steenberge was focused entirely on B2B distribution. They wanted a direct-to-consumer revenue stream but had no digital infrastructure, no online audience, and operational constraints around stock and fulfilment.

Our approach

  • Audited existing assets and ran internal ideation to find the angle.
  • Built a 3-month experiment roadmap and a systematic growth-hacking cadence.
  • Leaned into urgency and exclusivity, the levers that drove higher conversions and order values.
  • Deployed the 'post-ID engagement snowball' technique on Meta to consolidate social proof and lower CPMs.

The result

Starting from zero in March 2024, sales scaled month over month. The November product drop generated over €65,000 in sales within 24 hours, with stock selling out completely.

In their own words
Brouwerij Van Steenberge case study cover

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