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Need more free trial users? This strategy got us 90% more signups
We boosted free trials by 90% with new channels and full-funnel CRO.
See how we did it
+90% uplift in revenue
-74% CPL
+261% MRR
Transitioning from Organic to Paid Acquisition
Easybell aimed to increase the number of free product configuration trials while maintaining an acceptable cost per lead. However, because organic search was the main driver of sales for end customers, it became difficult to benchmark performance across paid channels using historical data.
Boosting Telecom SaaS Free Trials
Stretch Innovation tested new acquisition channels and campaigns, while also applying conversion rate optimization (CRO) across the entire funnel up to the start of the product configuration process.
What is a
growth engine
A Growth Engine is a structured system that makes business growth predictable and measurable.
It combines lead generation, marketing experiments, and automation into one scalable modeltailored to your market. By tracking performance across the funnel — from traffic to leads to customers — it shows exactly which channels deliver results, what each lead costs, and how much it takes to win new clients.
This data-driven approach reveals your Customer Acquisition Cost (CAC) and compares it with deal value and Customer Lifetime Value (CLV). That way, you know which channels are profitable, which to scale, and how to keep compounding growth.
It combines lead generation, marketing experiments, and automation into one scalable modeltailored to your market. By tracking performance across the funnel — from traffic to leads to customers — it shows exactly which channels deliver results, what each lead costs, and how much it takes to win new clients.
This data-driven approach reveals your Customer Acquisition Cost (CAC) and compares it with deal value and Customer Lifetime Value (CLV). That way, you know which channels are profitable, which to scale, and how to keep compounding growth.
The growth engine we developed
01
Growth Audit
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Conducted deep analysis of value propositions, channel performance, competitor research, and historical campaign data to identify growth opportunities.
02
Segment Focus
Narrowed focus to a single high-potential customer segment (end customers instead of partners) to achieve faster proof points and better resource efficiency.
03
Roadmap
Built a structured acquisition plan informed by early insights and market analysis, enabling efficient targeting and prioritization of campaigns
04
Growth Hacking
Ran experiments on new landing pages and acquisition channels, using A/B testing to improve performance based on real user behavior (e.g., CRO increased conversion from 6.9% to 13.1%)
05
Scaling
Set up centralized reporting across the funnel to monitor outcomes and continuously optimize campaigns for maximum impact
3 things for you to take away
01
Strategic Testing Drives Real Results
02
Narrow Targeting Accelerates Growth
03
Unified Funnel Insights Enable Smarter Optimization
Need more free trial users? - This strategy got us 90% more signups
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