What the engine delivered
The challenge
New legislation prohibiting non-permeable concrete created both a challenge and an opportunity. Anders Beton needed to rapidly build awareness of their alternative solutions and generate a new revenue stream, starting from zero leads and no digital marketing infrastructure.
Our approach
- Ran a full growth audit to map the opportunity and baseline.
- Launched 10+ growth experiments across Meta, LinkedIn and Google Ads.
- Built a complete HubSpot lead-management system with segmented B2B and residential workflows.
- Implemented lead scoring to qualify and prioritise, plus automated quote sending for small projects.
The result
Phase 1 took them from 5 leads a week to 10+ a day across Meta, LinkedIn and Google Ads. Phase 2 scaled the system into a repeatable engine, and the conversion rates climbed with the volume.
We have been pleasantly surprised, thanks to Stretch, what digital marketing can do for us. Thanks to their professionalism, expertise, fast and good communication and follow-up, we created a successful campaign.
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