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Soprema
Soprema, a leader in waterproofing and insulation solutions, sought to enhance its B2C lead generation process. By implementing targeted digital marketing strategies, the goal was to attract, engage, and convert high-quality leads more efficiently.
THE RESULTS
Developed a data-driven audience analysis to refine marketing strategies.
Implemented SEO, content marketing, and PPC campaigns to drive targeted traffic.
Designed a lead qualification and follow-up system to improve conversion rates.
OVERVIEW
Through a strategic blend of audience insights, content marketing, search engine optimization, and online advertising, Soprema redefined its lead generation approach. A structured follow-up and email marketing strategy further ensured high-quality lead nurturing and conversion.
Designed a lead qualification and follow-up system to improve conversion rates.
CHALLENGE
Soprema needed a more efficient and targeted approach to digital marketing to drive high-quality leads while improving the conversion process.
SOLUTION
We executed a multi-channel digital strategy, including SEO optimization, content creation, PPC campaigns, email marketing, and lead qualification, ensuring that only the most engaged prospects reached Soprema’s contractors.
Achievement Summary
By leveraging a structured and data-driven digital marketing approach, Soprema significantly increased high-quality lead generation, improved customer engagement, and enhanced conversion rates.
HIGHLIGHTS
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