The Business Model Canvas allows you to critically analyse, question, rethink, and reinvent both new and existing business models. First, we explain how to use this canvas from A to Z. Next, we go describe every building block in detail and even go over a filled-in example canvas based on the business model of Netflix. Finally, you will find a blank canvas that you can print to help you get started.

At Stretch Innovation, we use this strategic management template during the exploration phase to visually structure how a company creates, delivers and captures value on a single page, and spot innovation opportunities. The Business Model Canvas focuses on your business model's key infrastructure, offering, customers, and finances through the following nine building blocks: Partners, Activities, Resources, Value Proposition, Customer Relationships, Channel, Customer Segments, Cost Structure and Revenue Streams.

As the Business Model Canvas is an interesting tool because it summarises your business model on a single page, it may also come in handy to use as a presentation tool in an impactful pitch to relevant stakeholders.