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How we went from 0 to 3.000 leads in 3 months
We generated qualified leads through growth experiments and automated funnels
See how we did it
+3.000 leads
+436% deals
From 0% to 24% conversion from SQL to opportunity
Creating New Revenue Channels
The company had to adapt to new legislation banning non-permeable concrete,
which meant rebuilding demand with alternative products. They needed to raise awareness, generate qualified leads, and streamline sales, all while creating a new revenue engine from scratch
From Audit to Automation
Stretch Innovation ran 10+ growth experiments across Meta, LinkedIn, and Google Ads to increase leads.
built segmented HubSpot workflows, automated quote sending, and used lead scoring to qualify high-potential lead all based on a growth audit and clear ICP definition
What is a
growth engine
A Growth Engine is a structured system that makes business growth predictable and measurable.
It combines lead generation, marketing experiments, and automation into one scalable modeltailored to your market. By tracking performance across the funnel — from traffic to leads to customers — it shows exactly which channels deliver results, what each lead costs, and how much it takes to win new clients.
This data-driven approach reveals your Customer Acquisition Cost (CAC) and compares it with deal value and Customer Lifetime Value (CLV). That way, you know which channels are profitable, which to scale, and how to keep compounding growth.
It combines lead generation, marketing experiments, and automation into one scalable modeltailored to your market. By tracking performance across the funnel — from traffic to leads to customers — it shows exactly which channels deliver results, what each lead costs, and how much it takes to win new clients.
This data-driven approach reveals your Customer Acquisition Cost (CAC) and compares it with deal value and Customer Lifetime Value (CLV). That way, you know which channels are profitable, which to scale, and how to keep compounding growth.
The growth engine we developed
01
Growth Audit
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Conducted a growth audit and brainstormed 60+ ideas,
identifying key opportunities based on data and internal insights.
02
Strategic Roadmap
Prioritized and mapped out the best experiments using an internal scoring system, creating a focused 3-month plan. A data-backed roadmap and over 10 targeted growth experiments enabled rapid testing and validation across digital channels.
03
Growth Hacking
Launched 10+ growth experiments across Meta, LinkedIn, and Google Ads,
targeting segmented audiences with tailored messaging.
04
Funnel & Workflow setup
Segmented HubSpot workflows and automated quote sending streamlined the lead-to-sale journey, saving time for the sales team.
05
Lead Scoring & Optimization
A custom lead scoring system ensured only high-potential leads progressed through the funnel, improving conversion rates and ROI.
3 things for you to take away
01
Structured Experimentation Drives Growth
02
Automation Enhances Efficiency
03
Lead Quality Over Quantity
From 0 to 3000 leads
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