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How did a 230-year-old brewery hit €60k in 24h?
We helped a historic Belgian brewery go digital, sell out their stock, and generate over €65.000 in just one day.
See how we did it
+800k sales
100% STOCK SELL-OUT
+2.500 unique leads
A legacy brand at a digital crossroads
Brouwerij Van Steenberge, a historic Belgian brewery known for its premium specialty beers with centuries of heritage, faced a modern challenge: how to grow online without losing their premium positioning. Though exceptional in brewing, they lacked the tools and know-how to scale direct-to- consumer (DTC) sales and build a revenue stream independent of retail.
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Building a Repeatable Growth Engine
To overcome this, Stretch Innovation began by auditing their digital setup, identifying friction points, and mapping out a clear go-to-market strategy. Our focus was on designing a scalable framework, not just a one-off campaign, by testing product positioning, optimizing conversions, and layering high-leverage media tactics.
What is a
growth engine
A Growth Engine is a structured system that makes business growth predictable and measurable.
It combines lead generation, marketing experiments, and automation into one scalable modeltailored to your market. By tracking performance across the funnel — from traffic to leads to customers — it shows exactly which channels deliver results, what each lead costs, and how much it takes to win new clients.
This data-driven approach reveals your Customer Acquisition Cost (CAC) and compares it with deal value and Customer Lifetime Value (CLV). That way, you know which channels are profitable, which to scale, and how to keep compounding growth.
It combines lead generation, marketing experiments, and automation into one scalable modeltailored to your market. By tracking performance across the funnel — from traffic to leads to customers — it shows exactly which channels deliver results, what each lead costs, and how much it takes to win new clients.
This data-driven approach reveals your Customer Acquisition Cost (CAC) and compares it with deal value and Customer Lifetime Value (CLV). That way, you know which channels are profitable, which to scale, and how to keep compounding growth.
The growth engine we developed
01
Pre-sale Hype
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We introduced a pre-sale phase to generate leads before launching a product resulting in +2500 unique leads.
02
Smart retargeting
Nudged abandoners and lookalikes with retargeting tactics.
03
Scarcity-Driven Product Drop
We reinforce scarcity instead of pushing products continuously, we focused on a timed, exclusive drop, creating FOMO.
04
Email Conversion Flow
We set up a structured email sequence that nurtured buyers before product launch.
05
Stacking the ad engagement
By ‘stacking’ the engagement, you will create more social proof and credibility since people will see 100’s of likes, comments and shares on the ad.
3 things for you to take away
01
Scarcity and exclusivity are powerful levers in DTC, especially for heritage brands.
02
Meta’s ad ecosystem rewards social proof and it can be engineered.
03
Pre-sale lead generation is not optional; it’s your runway.
Download our Van Steenberge guide to success
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