The FMCG landscape is experiencing turbulent times, as COVID-19 disrupted the industry and now record-high inflation is occurring. The buzzword shrinkflation has been dropped often too, with FMCG players hiding price increases through shrunk packaging sizes. And while some players are performing well, especially A-brand producers and manufacturers, other players such as retailers are more struggling than not.

In this paper Stretch Innovation is showing you what trends these companies anticipate, in order to to keep innovating and growing. The main trends observed were developments concerning sustainability, online delivery, digital and tech, and customers experience.