The past few years have shaken the world and will have a long-lasting impact on many industries. Currently, almost all markets are undergoing a change of identity at a speed whenever witnessed before. The covid-19 pandemic helped accelerate trends and the adoption of a wide range of innovations. Delivery and digitalisation for example transformed from a trend to a common necessity in just a few days.

The new competitive landscape is characterised by new business models and channel innovations focused on convenience and technology. While many companies that failed to adapt to the new normal are struggling, many others were able to fully leverage the situation and grow stronger.

There are endless possibilities to reinvent yourself in the situation of today and many are already doing so. However, companies that fail to innovate right now will doubtlessly be left behind.